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About Us

Leila's Relative Former
King of Persia

On a nice hot night in gay Paris, my partner in crime/fellow Oxford grad and I were having a few completely legal drinks (which absolutely did not happen to be the imported Czechoslovakian absinthe our fellow Cambridge grad had not smuggled into France as aftershave) at a terribly artsy private joint in Montmartre. We were in the midst of a debate regarding what to do with our boring lives, our large bank accounts and our so called brilliant educations that our family titles had not purchased for us while we absolutely did not slack off and pursue women, fashion, Romanian gypsy music, Persian caviar and parties in Ibiza Spain, Greek isles, Italy and Monte Carlo on our mega yachts.

Many bizarre an idea was passed around the table that night, but robbing the World Bank just for fun, shooting down the chemtrail plains, being the next Ian Fleming, searching the catacombs for hidden Masonic treasures, bitch slapping rockstars and popstars who call themselves avant garde and sending those rockstars and popstars to secluded cities and not allowing them any recording devices lol, just did not seem all too inviting so we resumed brainstorming. Then out of the blue came this vision that we both took for a hallucination (not incurred by absinthe of course)—it was a nymph, in the form of a 5.2 totalitarian Persian girl.

She came in and immediately began to boss all of us around rabid Persian style, "I want to sit in that chair because it looks oh so much nicer so please get up and let me sit. If you don’t I’ll growl and bark at you. Is that absinthe? That’s made of wormwood and will make you loose your minds, and you don’t look like you have much mind to loose since you are both good looking rich chaps and that means you must be lacking in some area. No cigarettes, misogynists, bad music or cheap drinks allowed in my presence," etc.)

Then she declared excruciating boredom, which she chose to resolve by throwing riddles at us in Latin, Greek and Farsi. After doing our very best to keep her amused and impressed because, well it seemed the thing to do, the topic turned to music and the rest is history. She owned this label and had all the same tastes in music as we did. She wanted to be king but was looking for prime ministers. We stepped up and found our place in the grand scheme of things. We cannot remember the last time we were not being bossed around by either her or Maya Bond and frankly do not care to look back one bit. Our label strives to provide real experimental/avant garde with the finances they need to catalyst their careers.

About the king: (she prefers that to queen) Leila Bela was born in Tehran Iran, she began to talk and walk at 6 months and was dubbed both god and demon for it. She came from a long line of Persian female avant garde musicians and male Persian emperors. Leila was Raised by her nanny Fatemeh until the age of 6 then sent out into the world alone, from birth Leila had a sense of self importance that greatly amused her family.

The revolution came and Leila moved around for years. She became a free-lance music critic in her teens and did her best to promote underground music events. In 1991, she covered shows such as NIN, Mr. Bungle, the first Lollapalooza, Thrill Kill Cult, Body Count, Rollins Band, etc. She felt the sting of the sexist music scene in America immediately. Male idol worship by men and women who threw themselves at the male rockstars made her sick. She started her own one woman music magazine in 1999 while taking 21 hours of school and majoring in theatre and physics with independent studies in photography and playwrighting. With the magazine came more anger and resentment towards the male dominated music industry. Soon she harbored thoughts of "I can do that better than them, what's so great about these guys anyway?"

In theatre school she was chosen out of thousands to study with award winning writer Edward Albee to the amazement of all who had never seen anyone her age get in. She also was one of only 5 students whose audition landed them into Sir Peter Hall's Shakespeare class. She was the only sophomore, the others were all seniors. Pretty soon she got the music bug and recorded "Angra Manyu" in her apt with a cheap recorder. Being very anti-male rule, she turned down all the male run labels that came her way and started her own label.

Mission:
To bring back true experimental.

Facts about the label that set us aside:
- We allow you to continue ownership of all your songs and make no decisions behind your back.
- We can pay up to 20 grand upfront (more than any experimental label) to help with promos, rent, etc. and 50 percent of profit.
- We do not sell out, we like staying underground.
- No message boards for gossipers. We like our fans and artists to use their time more wisely.
- No misogyny.